Announcing  today a new golf ball lineup offering “Performance for All”. Continuing our fundamental belief that urethane golf ball cover technology helps all golfers by improving performance in the scoring areas. The new lineup focuses on offering urethane technology at an affordable price, while optimizing the golf ball performance based on player swing speed, or a more frequently known data point, 7-iron distance. 

FROM CEO, DEAN SNELL:
“As our company has evolved over the last 9 years we continue to learn more about our customers and what we can do to make golf ball selection easy for the amateur golfer. Sometimes there is just too much data, described as "paralysis by analysis," leaving many golfers feeling overwhelmed. The new lineup is positioned to make it easy for our players to choose their model based on swing speed, or an even simpler metric of their 7-iron distance. Each model is designed to give those player profiles total overall performance and do so at a price point that makes sense for their game and their wallet.”

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